The Cooler Bag, the refrigerated bag for the sweetest desires

Determined, functional, elegant but, above all, ingenious. This is the woman who is wearing The Cooler Bag on her shoulder, the bag created by OEOE Handbags Barcelona for Magnum's 2016 summer campaign. A bag for women who adapt to the quick lifestyle, but who do not give up fashion or taking a break from their most delicious treat, the Magnum Mini ice cream.

The initiative was commissioned by the agency LOLA MullenLowe for Unilever and has had the collaboration of bloggers such as Silvia García from the blog http://www.bartabacmode.net/ , Marta Carriedo from http://www.it-girl.es/ and, above all, the influencer and face of the Magnum Mini advert, Alexandra Pereia, from Lovely Pepa http://www.lovely-pepa.com/ . As a brand of handbags for professional women, OEOE Handbags has created a design with a refrigerated compartment capable of keeping the Magnum Mini at the optimum temperature, ready to be enjoyed “whenever and wherever you want”.

A mix of innovation and fashion, this exclusive model will only be available to bloggers who are the face of the campaign, and only a handful of other lucky ones. Magnum has decided that only three copies will be produced for the brand's followers who will be able to win it through a draw on the website www.magnummoment.es.

With this campaign, Unilever and the creative agency LOLA MullenLowe seal a work that links with the values ​​of our handbag brand OEOE Barcelona, ​​defending that the most exclusive accessory for a woman can also be synonymous with innovation and, above all, ingenuity at the service of pleasure.

The innovative The Cooler Bag , which is the inspiration for one of the models in our collection for the upcoming 2017/2018 season, underpins one of the pillars of the artisanal production of OEOE Handbags business bags : responding to today's dynamic women. Our world of My pockets - my laptop, my phone, my papers, my things, my make-up - is expanding, making room for a special compartment for previously impossible desires. Because the coolest pleasure is now literally "within reach" with a flick of the wrist.

Photos: taken from the bloggers' social profiles and websites.